I built my site 3 years ago. How can it be outdated already?
The average life span for a small business website is 2.5 to 3 years. It’s not that there’s anything necessarily wrong with the technology or the design; it’s usually because the business has grown and developed. When the business changes, the website should be updated to reflect these changes. This is especially true for a newer, less established business that is growing rapidly.
It is essential for the business owner to view the website as an ever-changing presentation, not as a one-time project that is built to perfection. Our recommended philosophy is to build quickly and affordably, then make ongoing updates as the business changes. It’s one of the reasons why we keep our pricing so low to begin with.
A Website Reboot is the best way to give your site a fresh look. But you might also consider Re-Stock My Site, which replaces your stock photos and gives your site a new look very quickly with minimal effort.