Search Engine Marketing

In order for your web site to produce business results, you need visitors. Net Elevation can help bring people to your site.

The Two Paths

There are two ways that people find your site through search engines:

  1. Pay-Per-Click Advertising — Sponsored listings running along the top and right sides of the search results page.
  2. Search Engine Optimization — The so-called “free” listings on the left side of the search results page.

Pay-Per-Click Advertising

This is the most reliable way to attract web site visitors. For a low monthly fee, Net Elevation creates and manages your campaign through Google, Yahoo and other sources. You decide on your advertising budget, which you can raise or lower each month. We will setup your campaign quickly and have traffic flowing to your site within days.

Search Engine Optimization

This is a series of techniques that our team employs to raise your rankings in the search engines. These techniques involve minor changes to the HTML code on your web pages. After changes are made, we wait 30 days before analyzing the effects of each change. Through an iterative process over several months, we discover a unique optimization strategy for your site. Please keep in mind that your site must be hosted by Net Elevation in order to take full advantage of our optimization program.

Which Path Is Best?

Your personal web consultant will analyze your business goals, and recommend the search strategy that is best for your company. Local niche businesses tend to find success with an optimization program, while those with a broader market will require some pay-per-click advertising. Although some small business owners balk at the idea of paying for search advertising, this method can often produce a higher ROI than an optimization program. The ideal strategy uses a gradually decreasing PPC program for 6-12 months while your site is being optimized for the free rankings.

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