Email marketing is an inexpensive way for companies to communicate with their customers. You can think of email marketing as a form of direct mail that goes into an inbox rather than a mailbox.
Many companies have already started using email blasts and e-newsletters as part of their marketing campaign. If you still aren’t sure what email marketing can be used for, here are a few suggestions:
- communicate with current customers
- keep in touch with potential customers
- inform customers of upcoming sales or promotions
- give your company a personal touch
- enhance customer service
- and so much more…
As wonderful as email marketing is, if it’s not done right, it can fall flat on its face, wasting all that time and effort. If it’s done poorly, it can backfire.
One of the number one important lessons to learn about email marketing is that it is like any other piece of marketing you do – it needs to be branded. Just as you wouldn’t hand out a brochure without your logo and contact information, an email newsletter or email blast is the same. Your email message needs to be consistent with your website and printed materials.
In today’s digital age, people are getting email marketing sent to them on a daily basis. What they choose to open needs to create a huge impact. Putting in the effort to make certain your message and design fits your branding will help consumers remember you in the future.
Email marketing is here to stay. At Net Elevation we are always working to help our clients find the best design possible that tells the story of their brand and product while being unique and memorable.
Have you used any email marketing? Did you make sure to brand? We’d love to hear.