Archive for February, 2011

The Most Important Aspect of Email Marketing

Thursday, February 17th, 2011

Email marketing is an inexpensive way for companies to communicate with their customers. You can think of email marketing as a form of direct mail that goes into an inbox rather than a mailbox.

Many companies have already started using email blasts and e-newsletters as part of their marketing campaign. If you still aren’t sure what email marketing can be used for, here are a few suggestions:

  • communicate with current customers
  • keep in touch with potential customers
  • inform customers of upcoming sales or promotions
  • give your company a personal touch
  • enhance customer service
  • and so much more…

As wonderful as email marketing is, if it’s not done right, it can fall flat on its face, wasting all that time and effort. If it’s done poorly, it can backfire.

One of the number one important lessons to learn about email marketing is that it is like any other piece of marketing you do – it needs to be branded. Just as you wouldn’t hand out a brochure without your logo and contact information, an email newsletter or email blast is the same. Your email message needs to be consistent with your website and printed materials.

In today’s digital age, people are getting email marketing sent to them on a daily basis. What they choose to open needs to create a huge impact. Putting in the effort to make certain your message and design fits your branding will help consumers remember you in the future.

Email marketing is here to stay. At Net Elevation we are always working to help our clients find the best design possible that tells the story of their brand and product while being unique and memorable.

Have you used any email marketing? Did you make sure to brand? We’d love to hear.

Five Decisions to Make About Your Website

Saturday, February 5th, 2011

Every website looks different and has a different purpose all because of decisions that were made during its inception. Here are five big ones that you may not even think about, but can have a huge impact on how your site looks and the message it gets across:

1. The font

There are many styles of font out there, and picking one that is easy to read while still being stylish can be a tall order. Make sure to peruse other sites and see if you like the style, size, and spacing of the font. Take notes on what you like and why and let your web designer know your preferences.

2. Adding a blog

Adding a blog to a site is a great way to help with your SEO and impart more information to your readers. The only important decision to make here is if you’re going to put in the time and effort to upkeep the blog. If you know yourself and you know that blog will be updated only a few times a year, it might be best to leave it be.

3. Picking a header

This is another design decision that can really impact the feel of a site. Some headers are huge and take up most of the above the fold action. Other headers are quite small and let the content and graphics do the talking. Whatever header design you prefer, make sure it is branded correctly as it’s the face of your site.

4. Including social media

This is another decision that rests on your ability to upkeep your social media platforms. Having the links makes you look current, until visitors click on them and see they are never updated.

5. The navigation

Deciding what tabs are most visible will help visitors understand what you offer and what they can learn from visiting your site. Some websites choose to have only a few tabs on the top — the most relevant and important ones — and keep less necessary tabs on the bottom, in the footer. Others choose to have everything uptop. Take a look at other websites and see what you like the best . These are only a few of the important decisions you will need to make when it comes to website design, but knowing what you like and what suits your business the best will have you end up with a better site overall.

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